1. Matsushita Electronics Inc. European
ENVIRONMENTAL ANALYSIS OF SEM AND ELECTRONIC INDUSTRY 7 2.1.1. PEST Analysis of Europe 7 2.1.2 Yips Globalization Drivers 8 2.2. ... Chapter 2 is a critical analysis of SEM, the new business environment for MEI in Europe, and its implications to MEI business policy. ... It also acted as a point of collection of information from Sales Companies, forwarding that information to Japan but not performing much analysis. ... The MEI's business environmental analysis in Europe consist of the macro environmental analysis of single European market with PEST analysis and micro environmental analy...
- Word Count: 3267
- Approx Pages: 13
- Has Bibliography