., philosophers like Plato and Aristotle studied the art of rhetoric, and realized its true linguistic power. Yet instead of using this power for their own gain, Plato and Aristotle wrote about and discussed the virtuous use of rhetoric. ... Because of this, advertisers have begun to promote concepts surpassing their actual product 's value. ... Aristotle especially emphasizes this when the offense is involved in the affairs of others. ... Rhetoric has an extremely powerful potential in the field of persuasion that both Plato and Aristotle recognized. ...

• Word Count: 4544
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate