1. Nike
However, under the name Blue Ribbon Sports, those two men begun to sell running shoes in the early 1960's. In fact, Nike's swoosh logo was created in 1971 by Caroline Davidson but the first shoe with this logo did not appear until the next year. ... Marketing Strategies Since its creation, Nike has followed very different marketing strategies with the only objective of being number one in the sports footwear and apparel industry. ... As one of the big producers of running shoes this country's web focuses on the product rather than on the athlete and the activity he practices. ...
- Word Count: 2759
- Approx Pages: 11
- Grade Level: High School