... says they chose these icons because "Mountain Dew is about being bold and having the confidence to 'Dew you. These guys are all part of the Mountain Dew family because they do their own thing in their own way. We asked them to share their stories because we could think of no better way to say 'This is ... had to target their consumer. With the Mountain Dew brand the biggest factor is age. The web site has to appeal to the target age group. In this case the average age group would be ages 13 through 35 (Elliott , 2013). When doing this PepsiCo featured rappers and sports figure...

• Word Count: 2339
• Approx Pages: 9
• Has Bibliography
• Grade Level: High School