1. Persuasion and Advertising
... position that had been advocated holds any merit. In peripheral route, people are persuaded on the basis of factors unrelated to the nature or quality of the content of a persuasive message. Instead, they are influenced by factors that are irrelevant or extraneous to the topic or issue, such as who is providing the ... message or the length of the argument. The person will not be able to exercise careful and effortful analyzation of every message that they come upon. Information processed centrally will have more permanence and will be less susceptible to change while information ... r...
- Word Count: 1189
- Approx Pages: 5
- Grade Level: High School