... of new technology, and they are known to have above average income, as well as being one of the largest spending group to spend money over seas for long distance phone calls. At&T continues Asian American marketing strategies from these demographics and have been sponsoring promotions aimed at Asian Americans for several years. These promotions frequently offer special rate plans for ... , Asian Americans are more likely than other groups to own handheld video games, DVD players, camcorders, video cameras, and multiple VCRs. They also have a higher propensity to won or lease cell phones....

• Word Count: 1573
• Approx Pages: 6
• Grade Level: High School