1. Ethnicity In Marketing
... different products, so companies try to find something that appeals to that ethnic group. Companies use different sources to try to appeal to ethnic groups. Two of the major sources are the media and reference groups. Television and radio have been known as the best mass media to reach Americans, whereas print media have not been an effective communication tool ... media use followed the blacks and the Asians media use followed the Whites. Ethnicity has an effect on TV influence, radio influence, and newspaper influence. Reference groups are people that share the same values and interest...
- Word Count: 1732
- Approx Pages: 7