1. Why Motorola Lost Its Way
... developed a product that consumers could never imagine. After spending millions of dollars and designing this product for two years, Motorola introduced the smallest cell phone ever developed, with a flip feature and a vibrating ringer. The phone was named the StarTAC. The designer of this phone was Robert Weisshappel. He, virtually single-handedly and against the better judgment of most of his co-workers, got the ... discontinue the marketing scheme. The "Signature- program was a flop. Unfortunately, the convenient StarTAC phones were not as useful and beneficial to consumers as Motoro...
- Word Count: 3658
- Approx Pages: 15
- Has Bibliography
- Grade Level: High School