1. Market Orientation
... However, in Market orientation and the Learning Organization (1995) it is mentioned that a market orientation may not encourage a sufficient willingness to take risks. In addition, Hayes and Wheelwright (1984) argue that a market orientation can limit a company's focus to only the expressed needs of customers and, therefore, only adaptive learning. The second characteristic, entrepreneurship, is defined as ... Learning, with its characteristics, benefits market orientation by helping to achieve superior customer satisfaction and innovation helps by implementing a successful market orienta...
- Word Count: 5010
- Approx Pages: 20
- Has Bibliography
- Grade Level: Undergraduate