... details, highlighted in a contrasting orange, proclaimed by AT&T. Layout, design, and color scheme are all components of an aesthetic sensation that make this advertisement succeed. In Advertising's Fifteen Basic Appeals, author Jim Fowles talks about the need for aesthetic sensation. "There is an undeniable aesthetic component to virtually every ad run in the national media: the photography or filming or ... drawing is near-perfect, the type style is well chosen, layout could scarcely be improved upon" (Fowles, 5). AT&T's ad campaign for global communication does not lack, in any way, ...

• Word Count: 1106
• Approx Pages: 4
• Grade Level: High School