1. Generation Y
... percent of the population. There seems to be a recent scramble for young audience among the media, especially among the newspaper industry. The Media Management Center at Northwestern University reports that a "cliff" is in sight, with daily newspaper readership among the adult U.S. population declining from nearly 80 percent in 1970 to 50 percent today, and a projection of 40 percent in 2010. Generation ... ...
- Word Count: 2453
- Approx Pages: 10
- Grade Level: High School