... expected to present challenges with acceptance of our product. Due to this, our China market would have to strongly target younger consumers. Chinese university students do consume large volumes of alcohol, and depending on the policy of the university, alcohol may be allowed to be sold on campus. A diligent effort to have our product included on campuses (where allowed) may help us ... that they can rely on the product, and this builds strong customer loyalty. An example of a trade show we intend to participate at is the World Brew Cup in Denver, Colorado. The aim of this exhibition is...

• Word Count: 6484
• Approx Pages: 26
• Has Bibliography
• Grade Level: Undergraduate