1. Subliminal Perceptions in the Media
First technique is the slice of life technique. This is where an individual is faced with a real life problem in an intense or dramatic situation and the product being advertised is the solution. ... The next technique used the demonstration technique. ... The third basic technique used to pitch an ad is the testimonial technique. ... This technique is known as the Interactive Experience, and just like the demonstration technique it is exactly what it sounds like. ...
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