... carry larger profit margins. It has invested heavily to produce cutting-edge designs, from flat -panel TV monitors that can be hung on walls like paintings to an elegantly thin DVD player. But just as critical as the turnover in product was the face-lift Samsung gave to its brand. Last year it took its first steps at creating a new image ... ...

• Word Count: 1694
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

... buy what they think their neighbors will approve of. According to The Simmons Market Research, 2002 survey, Asian Americans are more likely than other groups to own handheld video games, DVD players, camcorders, video cameras, and multiple VCRs. They also have a higher propensity to won or lease cell phones. Asians are significantly more likely than the average American to have made ... ...

• Word Count: 1573
• Approx Pages: 6
• Grade Level: High School