1. Matsushita Electronics Inc. European
... augmented product) to increase the sales of its products. A better way out is to focus on innovation and to shift from mature products to products of higher growth such as DVD recorders, digital TVs, flat-panel displays, and so on. Thus, MEI needs to devote more energy and resources in this area. 3.2.4 Cost Reduction Besides market maturity, another factor that contributed ... ...
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- Approx Pages: 13
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