1. The objectives and measures of the balance scorecard
... translates mission and strategy into a coherent set of objectives and measures. These measures in turn span across four different perspectives: the financial perspective is complemented with a customer perspective, an internal perspective and an innovation and learning perspective. The set of measures that that are developed in each of the perspectives can be considered to be a direct translation of the company's strategic objectives. They should be ... used to articulate and communicate the strategy of the organisation throughout the company as well as providing managers with a means ....
- Word Count: 2837
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate