... to continue her business (Wendy Johnston). Marketing plays an important part in successful business undertakings. The way one markets one's business will determine one's level of success or failure. The major factor to successful marketing is to know the customers. They are the ones to determine whether one stays in business. Look for ways to gather as much insight and suggestions from customers ... company (Abrams). Managing a business involves a lot more than just having the interest of being one's own boss. It commands loyalty, diligence, the ability to make decisions, and the abilit...

• Word Count: 2097
• Approx Pages: 8