1. Family Influence Consumer Behaviour
... orientation. From parents a person acquires an orientation toward religion, politics, and economics and a sense of personal ambition, self-worth, and love. The other is the family of procreation-the buyer's spouse and children-exert a more direct influence on everyday buying behavior. Marketers are interested in the roles and relative influence of the husband, wife, and ... consumption behaviour, so the most efficient strategies have been developed by marketers for target this basic consumption group, especially begin with young age children. Children are exerting more influence over fa...
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