1. Harley Davidson
INDUSTRY AND COMPETITIVE MARKET The industry under study is the motorcycle industry consisting of five major manufacturers: one American (Harley Davidson), and four Japanese (Honda, Yamaha, Kawasaki, Suzuki) and some European companies (mainly BMW of Germany and some other Italian companies). ... Industry sales of motorcycles were shrinking in the early l990s because of the recession and the competition from computers and electronic products decreasing consumers' discretionary income. ... This led to the introduction of consumer financing, one of the fastest growing service areas in the m...
- Word Count: 2805
- Approx Pages: 11
- Grade Level: Undergraduate