... as: In the portfolio matrix, a business unit that usually generates more cash than it needs to maintain its market share. Example: Clorox Corporation was highly successful in stretching the Clorox line to include a liquid bleach formula in addition to the original dry bleach. Clorox Corporation has used the excess cash and allocated to other areas where growth prospects were the greatest ... matrix, a business unit that shows rapid growth but poor margins. Example: Encyclopedia Botanical Company came into the market with rapid growth, but the other competitors made the information avail...

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