According to Dittmar (2008), there are three major dimensions of buying motives: functional, emotional-social, and identity-related. Functional motive concerns the usefulness or good value for money of consumer goods (e.g. whether a product has utilitarian value). Emotional-social motive concerns th...
Introduction Many students would be thinking a lot about the career that awaits them while they are still in college. Many rumors would go through that multinational companies and prestigious organizations would set an IQ test for the new applicants that they have to pass with high scores. It could ...
Abstract Educational psychology is currently dominated by a curious mixture of neobehaviorial and cognitive information-processing psychology. It is from this curious mixture that we, educators, have drawn our current views of curriculum, teaching methods, instructional design and development, lear...
Abstract Employee retention can be achieved in every organization when the employees are motivated and inspired by their managers or supervisors. Although employees are motivated by salary, most employees are 99% more motivated by seven other human resource needs that are crucial for managers to fig...
