1. Family Influence Consumer Behaviour
... distinguish brands during their preschool years. Six-month-old babies can visualize corporate logos and mascots, according to the Centre for a New American Dream. Brand loyalty begins as early as age 2. The average 3-year-old recognizes 100 different brand logos. Toddlers cannot distinguish a commercial from a television show. The same is true for stories and puzzles versus an advertisement. It isn't ... and pagers. Toys are starting to carry product placements; for example, Barbie dolls carrying Coca Cola accessories. Many parents have no idea that their 3-year-old kids can recognize ...
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