... Layout o Is the material visually attractive and appealing? o Does it invite the reader to open it or read further? o Do the design and layout components complement the message? Formatting components of design and layout include: o balance o white (or empty) space o font types o colors o paper stock o paper size o graphics o illustrations o photos o charts You may use product photos ... or illustrations in marketing collateral. Graphs, charts or other graphics also help to visually communicate messages. Message and Written Text o Is the information accurate? o Is the collateral piece ea...

• Word Count: 1340
• Approx Pages: 5
• Grade Level: High School