... life. He had to reshape the ethical climate of Continental Airlines. In order to shape the ethical climate of this organization, Gordon Bethune had to implement three steps which include: 1. Using his leadership position to incorporate an ethical dimension into the values the company stressed. 2. Incorporating ethical values into the company's mission statement. 3. Acting on ethical values. (Paraphrased book)...

• Word Count: 198
• Approx Pages: 1
• Grade Level: Undergraduate