... the people to act. Examples of the projective techniques include word association tasks, sentence completion tasks (TATs). TATs are ambiguous drawings about which about which people are asked to write stories. Freud's therapeutic tool was to have people lie and let them relax then they were brought together then they were brought together with other people for group therapy. Marketers adapted ... . 3. Job talk - focus is on next pay check. B. Safety Needs: Crucial for infants. 1. Affects perception - paranoia 2. Can be satisfied - go into teaching & get tenure. 3. Job talk - fringe benef...

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