1. J.C. Penney - Business Case Study
., ship-to-home, in-store pick-up, etc.). ... Penney relocated to its current home in Plano, Texas in 1992. ... Penney as the number one destination to shop for women's apparel. ... Penney plans to open Bijoux Bar shops in 650 of its stores. ... Promotional strategies tailored to customers and value-driven products are expected to improve Home Store productivity. ...
- Word Count: 3513
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School