... its customer increases, sales will decrease due to changes in lifestyle. Also, Harley-Davidson is loosing its market share in the younger market. Competitors like Honda are slowing gaining foot in the younger and lightweight market. The company's share of the US new bike market has dropped to 23 percent, down from a 27 percent peak in 1997 as Japanese rivals increases their ... not achieved the same level of success like it has in the United States. In 1998, the company ranked number seven in terms of amount of market share held. Harley-Davidson had only 3.9%, compared to 24% market sha...

• Word Count: 1423
• Approx Pages: 6
• Grade Level: Undergraduate