1. Hospitality
The development of experience marketing as a postmodern business trend in the service society Introduction The experience marketing is an overwhelming trend as a postmodern business in the service society. The customer will encounter the experience economy wherever they consume. To go the cinema, you will "experience" the fantasy movie; to spend the dinner in the restaurant, you will "experience" the delicious food and the impeccable environment; to go shopping, and you will experience the buying pleasure. "Wherever you look, whatever you buy, the experience industry is present". It is in...
- Word Count: 1755
- Approx Pages: 7