1. Review of Viral Marketing
... of marketing content with all of his or her network [and] that person's friends pass the message on to their networks." A simple, yet popular example of viral marketing deals with hotmail.com, which was one of the first free web-based email services. The company started by giving away free email addresses. Tagged at the bottom of each email message, it ... advertised its own email service with the message "Get your private, free email at http://www.hotmail.com." From their, contacts who received emails containing this tag from their peers, would then sign up for their own free email. Th...
- Word Count: 994
- Approx Pages: 4
- Has Bibliography
- Grade Level: Undergraduate