Marketers must know how people think, and what their interests are. ... This is probably the most effective way to target a large amount of people, in a short amount of time. ... Superbowl Sunday advertising is a perfect example of affective TV advertising. ... First, you have to think to yourself, that there are tens of thousands of people who surf the information superhighway everyday! ... Good will can create unplanned media attention, which does not cost anything, and at the same time poses as an advertising tool to a company....

• Word Count: 928
• Approx Pages: 4
• Has Bibliography