... message? Is the tone appropriate for the audience and does it reflect well on your company? o Does it communicate the benefits of doing business with your company? o Does the message ask the reader to respond? o Does it tell the reader how to contact you? Management Issues o What is the specific marketing goal for the collateral piece? o Who is the intended audience? o Does the ... Is the timing appropriate? o Does it complement your other marketing materials? o How and when will you distribute collateral pieces? o If you're planning to mail collateral, does it comply with post office m...

• Word Count: 1340
• Approx Pages: 5
• Grade Level: High School