... , motion pictures, multimedia presentations, and other forms, including those not yet conceived). It is a convenient term for including both telephony and computer technology in the same word. It is the technology that is driving what has often been called "the information revolution" or what business gurus like to call, ... and the ultimate network is of course the World Wide Web. The Internet reduces barriers of entry, cuts costs, increases competition and improves the function of the price mechanism, which mostly affects business-to-business affairs. A three-prong cost cut has affected...

• Word Count: 881
• Approx Pages: 4
• Grade Level: Undergraduate

... the most visible as well as the most culture bound of the marketing functions. In the other functions, the firm relates to the market in a quieter, more passive way. With the promotional function, the firm is standing up and speaking out, wanting to be seen and ... heard. Promotion is defined as communication by the firm with its various audiences, with its various audiences, with a view to informing and influencing them. Promotion is aimed at selling products and enhancing the image of the company. The situation of the company and its product line ... often are not the same from one co...

• Word Count: 644
• Approx Pages: 3
• Has Bibliography
• Grade Level: High School