International Promotion and Advertising.
Advertising is a major form of promotion in international as well as .
domestic marketing. Promotion is the most visible as well as the most culture .
bound of the marketing functions. In the other functions, the firm relates to the .
market in a quieter, more passive way. With the promotional function, the firm is .
standing up and speaking out, wanting to be seen and heard. Promotion is .
defined as communication by the firm with its various audiences, with its various .
audiences, with a view to informing and influencing them. Promotion is aimed at .
selling products and enhancing the image of the company. The situation of the .
company and its product line often are not the same from one country to .
another. Advertising is defined as the paid communication of company messages .
Through impersonal media. The messages may be audio, as in radio; visual, as .
in Billboards or magazines; or audiovisual as in television or movie advertising. .
Advertising is used to achieve various marketing goals. .
The international advertising of a company is determined by two sets of .
rules, one is the internal situation of the company and the other is the .
international environment. There are several constraints when dealing with .
international marketing, some of these constraints are: Language differences, .
Government controls, Media Availability, Economic differences, Local .
distributors, Tastes and attitudes, Agency availability. .
Language differences are the barriers, which prevent international .
countries from communicating. These barriers cause differences when .
promoting and advertising. Although some languages are used in more than one .
country, there are many more languages than countries. In order to promote .
properly you must advertise in these languages. .
Government controls or regulations of advertising are a problem for .
some marketers. U.S. marketers will find that often foreign countries more .
