1. Generation Y
... unadjusted dollars, according to American Demographics. But the individual spending of these teens and children do not constitute the entire impact they have on the consumer market. Every year, they influence household spending by an enormous amount. American Demographics reports that children aged 4 to 12 directly or indirectly accounted for $500 billion in household spending in 1997. A characteristic of Generation Y purchasing ... and teen market are creating anything they can to forge a name. Niche products geared toward the generation are making their debut, such as magazines Teen P...
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- Approx Pages: 10
- Grade Level: High School