1. The Economy of the Baby Boom Generation
... increase was post World War II euphoria. The uniting of the young men coming home to their wives caused the birth rate to increase (Jones 14-22). In 1946, thirty four million babies were born, and in 1947 thirty eight million babies were born. This was twenty percent ... biggest boosts to the manufacturing industry was the television. The television allowed marketing to come directly into the home. Between 1948 and 1952, the number of television sets went from several thousand to fifteen million. In 1950 three percent of companies" media spending went into television. Once they realized...
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