1. Southwest Airlines
... every chance it gets to be funny and out of the ordinary. It seems the employees of Southwest love the benefits of watching their actions create personal financial rewards through stock ownership. You might ask yourself how a small airline like this became so successful. The CEO Herb Kelleher credits the success to the key values of the company that he developed ... (Bunz 163). The core values are "humor, altruism, and "luv", the company's stock ticket symbol," says Kelleher (Case Study, Herb Kelleher). Serving the customer is Southwest's major focus and goal for all employees. As Fortu...
- Word Count: 1235
- Approx Pages: 5
- Has Bibliography