1. Comments and reviews on "Why we buy: The science of shopping
... , not in the condiments section - the pasta sauce should be in the pasta section, not next to the salsa The third part of the Why We Buy is devoted to a discussion of the demographics of shopping - how different types of customers vary in their attitudes and approaches to shopping. Four main segments are considered: men, women, seniors and kids. For example ... longer the shopper spends in the store the more they will spend comes into play. The final fourth part of the book is devoted to a discussion of how shoppers psychologically react to shopping environments. Much of this discussion ...
- Word Count: 1653
- Approx Pages: 7
- Grade Level: Undergraduate