1. The Implications of Anderson's Account of Television Viewing
... Auditory change and sound effects elicit attention, and sound effects also maintain attention (Anderson & Lorch, 1983, p. 19). For children, he found that men's voices maintain inattention to the TV while children's voices elicited visual attention (Anderson, 1985, p. 189). Indeed, Anderson et al. (!979, p. 355) found that "visual attention and auditory comprehension are positively correlated-. 3. ... Attentional Inertia Anderson (1985, p. 190) acknowledged that though confirming research is lacking, he believed that attention-inattention cycles are reasonably descriptive of adult TV vi...
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