1. Generational Homogeineity in American Theatre
... by recent studies as a primary problem in gaining the attendance of the current generation of young adults, and a basic given from many other issues derive. In "Tipping the Culture ", Patricia Martin states at the top of the report, under the heading, "Why You Should Read This"" that "Millennial's are the future. But using marketing messages and tactics from the past to ... the current generation of young adults, and new approaches are necessary. Theatre must become more visible to members of my age cohort in order for the situation to improve. Patricia Martin also speaks directly to th...
- Word Count: 10314
- Approx Pages: 41
- Grade Level: Undergraduate