1. Byrne's Reinforcement Theory
... issues is better liked and is evaluated more positively on the other four variables than a stranger for whom the reverse is true (Byrne). The method used for this experiment was to measure attitude, response frequencies, and to rate scales of interpersonal attraction and evaluation. Each issues was presented ... and the fourth group had similar opinions on the least important issues. To test the findings a rating scale was used as the measure of interpersonal attraction and evaluation with each variable represented in the seven-point scale (Byrne, Nelson, 1965). The results of this ... ...
- Word Count: 3520
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate