1. Alcohol Advertising
Most of these messages are encountered in the mass media as part of non-commercial programming. ... A report by Atkin & Block (1981) studied a field of 2000 individuals from the ages of 18-77 and looked at the effect of exposure to liquor advertisements in the print media. ... Both these studies have proved that these affiliations are unsubstantiated. ... A study conducted by Strickland (1982) is a milestone study of alcohol advertising effects on alcohol consumption and abuse-related disease. ... A Content Analysis of Beverage Alcohol Advertising, Journal of Studies of Alcohol, 43: 668, 1982....
- Word Count: 2869
- Approx Pages: 11
- Grade Level: Undergraduate