1. Semiotics
Magazines, a form of mass media is at the top of everyone's list for finding the perfect household good. ... The study of signs is known as semiotics. ... This process helps us better understand the intentions of advertising in all types of media. ... Scientists such as Barthes and Saussure created the study of semiotics, and now it is used in the advertising world more than ever. ...
- Word Count: 1373
- Approx Pages: 5
- Has Bibliography
- Grade Level: High School