With the morning hour of 9:00 AM soon approaching on September 11, 2001, the United States" economy suddenly faced a significant and incredibly harmful change. Not only had thousands of American citizens" lives become radically different, but the once very successful business world had to then face the unexpected negative effects of the war on terrorism. The hundreds of competing advertising agencies across North America were forced to deal with the puzzling question of how to approach this critical problem. The ads that they produced from then on could be potentially damaging emotionally for many of the victims and society in general. In the months following this tragedy, it was easy to recognize the downfall of the stock markets and the financial system as well. Now, over a year later, the nation's wealth has not increased considerably. Based on the declining history of the American economy since the events of September 11, will the advertising industry continue to suffer even many years into the future?.
Those who currently have a career in this business realize that the viewers are the most important factor in the success of a particular product. Whether it be on television, in a magazine, or on a billboard, the people see the item for consumption and are swayed in support or against it. Viewers decide whether or not they want to purchase the goods based on its" presentation and usefulness for the time. According to Dr. Joseph Miller, "Without an audience of potential buyers, there would be no reason for the other .
elements of advertising, which are the advertisement, or message, the medium, or more typically media by which the message is carried, the .
advertiser or firm whose product or service is advertised, and the advertising agency or other similar firm that usually creates the message and places it on the media," (271). With over 250 million people living here in the United States, and with the creators of the ads knowing that each one has been affected by the unexpected attacks and large number of deaths, advertisements have to be molded in such a manner to comfort the sensitive feelings of the U.