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            Advertising is one of the biggest jobs in the nation. The $130 billion a year industry is able to bombard the average person with between four hundred to six hundred advertisements a day! These advertisements promote almost the entire range of goods sold in the United States. Many of these advertisements seek to grab the attention of the consumer quickly and let them discover the product on their own. One such advertisement was found in a recent magazine promoting Promax energy bars. The advertising directors of this energy bar have chosen to market their product to the readers of Health Magazine, assuming the individuals that read the periodical take pride in promoting a healthy personal image and diet. Although this advertisement contains visual imagery that may appeal to the senses of its readers, it fails as an argument due to the lack of evidence to support its claim as a great tasting and nutritious energy bar.
             The main purpose of any advertisement is to persuade consumers into purchasing a certain product. In order for an advertisement to be successful, it must capture the attention of potential buyers, target specific groups of people who would make use of the product, and give valid reasons to the consumer to purchase the product. This specific advertisement is promoting an energy bar on the basis of its taste. The advertisement boasts an enlarged image of chocolate covered fudge brownies positioned on the center of the page. This technique allows the advertisement to grab the attention of the reader as he or she turns through the pages of the magazine. By displaying an image of the actual energy bar package at the bottom of the page, the advertisement is able to persuade the reader that the product will yield a taste comparable to the fudge brownies. A small paragraph is included in the advertisement, supplementing the impression formed by the initial reaction of the reader towards the product.

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