1. Consumer Behaviour and the Decision Making Process
... makes the final decision. 4. After going through all the above stages and comparing the products the customer finally purchases the product. 5. The purchase of the product is followed by post purchase evaluation. This evaluation refers to a customer's analysis whether the product was useful to him or not, whether the product fulfilled his need or not? And if the consumer ... process, in which he or she first forms beliefs of the product from which she forms attitudes to guide his or hers actions. Dissonance-reducing behavior or the acquisition of post-conflict reducing buying behavior oc...
- Word Count: 3407
- Approx Pages: 14
- Has Bibliography