The "influence" market which is the amount of parental spending that children can directly or indirectly influence. ... " (www.commercialalert.org) Alcohol promotions target youth and encourages positive affiliations with alcohol by linking drinking alcohol with attractive symbols and role models. ... The biggest and most specific concern are advertisements that use elements of youth culture, such as animation, music and fashion to create a positive association and affiliation with youth. ... Research shows, "A study on the responses of young people to alcohol advertis...

• Word Count: 1608
• Approx Pages: 6
• Grade Level: Undergraduate

People who have power over the events, often team owners, indirectly influence the amount of spectator violence by encouraging the factors contributing to violence, in order to benefit themselves. ... Since sports are a source of entertainment, loud music and aggressive play in the event pump up the crowds, increasing the fans" enthusiasm. ... Owners are often able to control the crowd's involvement in the game with the type of music they play and how loud they control the volume (Robinson, 1998). ... Large sport events like basketball often use music to increase the crowd's hostilit...

• Word Count: 2288
• Approx Pages: 9
• Has Bibliography

People who have power over the events, often team owners, indirectly influence the amount of spectator violence by encouraging the factors contributing to violence, in order to benefit themselves. ... Since sports are a source of entertainment, loud music and aggressive play in the event pump up the crowds, increasing the fans" enthusiasm. ... Owners are often able to control the crowd's involvement in the game with the type of music they play and how loud they control the volume (Robinson, 1998). ... Large sport events like basketball often use music to increase the crowd's hostilit...

• Word Count: 2245
• Approx Pages: 9

However, in recent decades, a less-than-positive outlook for the King of Beers has emerged. ... Budweiser's 2014-2015 social media strategy to capture the millennial demographic is centered around 4 pillars: food, sports, music, and film. ... Budweiser reached out to several influencers across the country and asked them who they would like to "share a Bud with.... Their music partnership began in 2012. ...

• Word Count: 2270
• Approx Pages: 9
• Grade Level: Undergraduate

Music, one of the most expressive genres in entertainment provides a given voice for a generation. ... Rap and hip-hop artists become major influences upon the developing minds of a generation; their words and actions vitally affect the community. ... Insulting even more because their "in your face" messages point out every negative aspect of drinking malt liquor as a positives. ... Music, one of the most expressive genres in entertainment provides a given voice for a generation. ... Rap and hip-hop artists become major influences upon the developing minds of a generation; their words a...

• Word Count: 2152
• Approx Pages: 9