... of Generation Y cut through global, racial and socioeconomic boundaries. A factor of globalization and numerous technology of today are shaping the youth to communicate with others globally employing such tools as MySpace and Facebook that made up of diverse cultures and peoples. As the Generation Y was growing up in a technological development era, it is also known as the "connected" generation ... ...

• Word Count: 2105
• Approx Pages: 8
• Grade Level: Undergraduate

... are semi-successful in this segment already. One way EA can continue to target casual gamers is to work with social media websites, such as the newly formed Facebook and Myspace platforms. By offering online games on these social media websites, EA will be able to maintain their control on casual gamers, as well as attract more casual gamers who are ... ...

• Word Count: 2680
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate