In fact, the first thing you can see is the division of the world that the company makes: North America, Europe, Asia and Latin America. ... In fact, the European and the Latin American web sites focus on what is considered "the" sport of these people: soccer. ... Jordan was at American children eyes an example to follow. ... This was Michael Jordan's image in the USA but during those first years of partnership with Nike the NBA was not enough popular in Europe and Asia in order to open a new market. ... However this has been a very successful strategy for the company, today's succes...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School