... information systems in the strategic direction of the company. McDonald's develops its future scenarios around three strategies - customer convenience, customer value, and optimal operations. The digital strategy notes a possible mismatch between the identified projects and the overall direction of the company. Operations characterize the stores as miniature manufacturing facilities. Consequently management should entail working to improve ... ways the organization could use the Internet and other means to further support its mission. McDonalds could introduce a forum, so people can ask ...

• Word Count: 2446
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate