1. Service Quality and the Banking System
... the banks duty to make them feel that the price that they are paying for the service is lower compared to the product and service obtained. As we mentioned before, quality service is very important in lots of industry and also in the banking one. To better understand the service quality we can use the SERVQUAL model developed in the 1980 by Zeithaml, Parasuraman and ... Berry. Service quality can be described as the gap between customers' real service and their expectations about the service. This definition can be extended to the evaluation of a specific service into five service quali...
- Word Count: 1381
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate